About us

Scaling a business in West Africa can be challenging due to resource constraints. We hope the resources available on this site will help you take your business to the next level.

Meet the people who made this possible


Founder and Chief Sleuthing Executive - Bita Saran Diomande

Bita is an Ivorian-American entrepreneur and strong advocate for growing SMEs in emerging economies. She is the co-founder and COO of janngo.africa the continent's first social start-up studio dedicated to building digital ecosystems for SMEs to scale and contribute to the economic empowerment of youth and women, through job creation and capacity building.

Prior to SAMPA, she founded Sarafina, an e-commerce platform sourcing ethical fashion brands from Africa and Asia. She holds an MBA from MIT with a focus on Enterprise Management. She was a finalist in the MIT 100K competition, pitching in the Emerging Markets Category and she was the student coordinator for the MIT Demeter Entrepreneur Support Network. She is also a recipient of the Legatum and MasterCard Foundation Fellowships. 






External Partners

Medesse Sonou - Website Designer & Advisor

Medesse is a website designer with a passion for startups, particularly companies that support job creation in Africa. After years of working in D.C as a Project Manager for International NGOs supporting public health projects in Subsaharan Africa, she decided to turn her love of art, design and social media into a full time job. She is dedicated to helping her clients establish a meaningful online presence and turn clicks into profit with the right strategies. She is currently the co-founder and Director of Operations at M.A.T Creative Marketing. 

contact: MedesseDesigns@gmail.com 





Charlotte Ashamu - Researcher

Charlotte is a champion for supporting the growth of African businesses. Over 10 years, she has designed and led programs to foster the development of small-medium enterprises (SMEs) across Africa. She previously worked at the International Finance Corporation and the African Development Bank. Charlotte is a graduate of Wellesley College and holds a Master’s degree from Columbia University’s School of International and Public Affairs. She completed a certificate at the Paris Fashion Institute and is a recipient of the Mo Ibrahim Leadership Fellowship.